Israel’s image in the world
Larry Defner has written extensively about Israel’s image in the world at this page: Nobody and nothing in the world has an army of advocates, defenders, PR people, marketers, spin-meisters and...
View ArticleThe brand of Israel
[Taken from here] The tools of brand marketing throw useful analytical light on the problems Israel faces in the court of world public opinion. Sophisticated salesmanship cannot solve Israel’s...
View ArticleBranding Israel – a necessary makeover
Taken from here: Israel Looking for an Extreme Makeover – by Bill Berkowitz It hasn’t been the easiest year for Israel. There was this past summer’s widely condemned attack on Lebanon and the recent...
View ArticleIsrael’s nation brand worrying
At the last edition of the Country Brands Index 2008, Israel’s only appearance was as one of top five country brands for history. It was joined by Egypt, Italy, France and Greece in a Mediterranean...
View ArticleAbout Israel’s nation brand
In the last few days a couple of interesting features about Israel’s nation brand have appeared. First one is this article, in which the author explores the unfortunate reality of Israel’s nation brand...
View ArticleBrand Israel should integrate conflict and adversity, says advisor
If ever there was a daunting nation branding challenge, that would be Israel. We have spoken about Israel’s nation brand before: the country is notorious for being at the very end of the tail in most...
View ArticleHow countries introduce themselves at the Shanghai Expo
Earlier this week we looked at how countries have taken different tactics in their nation branding efforts at the Shanghai’s World Expo. But, how do these approaches render in real life? Once again, as...
View ArticlePalestinians to embark in nation branding too
Palestine might not be a country yet, but it’s a nation to most people – which qualifies them to rightfully do some nation branding. And as it turns out by this story on the Financial Times, they’ve...
View ArticleGoogle Suggest reflects fame of countries
Just a quick research. The new Google Suggest feature of the search engine helps find out the real fame of countries… England is… a nation of shopkeepers Italy… is a part of what continent Scotland… is...
View Article
